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February AdMob Mobile Metrics Report

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February AdMob Mobile Metrics Report  - изображение

 

The report is devoted to Android, Symbian, Windows Mobile operating systems and smartphones that run them. Key points are as follows:

• BlackBerry 8300 (Curve) is the most popular RIM smartphone. It left behind BlackBerry 8100 (Pearl) and has 45% of traffic. Verizon mobile Internet is mostly accessed from BlackBerry Storm handsets that generate 38% of traffic.

• The most popular mobile devices running Symbian and Windows Mobile are much older than RIM smartphones. Nevertheless, most of the worldwide Symbian devices traffic is generated by Nokia N70 mobile phones and makes 17%.

• Among Windows Mobile devices Samsung Blackjack II is mostly used. It is interesting that the mobile Internet is generally accessed from phones running operating system that is several years old.

• Within the USA 5% of traffic is generated by mobile devices running Android. Not long ago HTC Dream (G1) was the number 13 mobile device in the US with 1.7% and now is the number one handset on the T-Mobile network.

Top Smartphones and Operating Systems

February AdMob Mobile Metrics Report  - изображение 1

 

• Worldwide traffic generated by smartphones in February 2009 reached 33%, up from 26% half a year ago.

• Symbian remains the most popular operating system with 43% of traffic from 6 out of top 10 devices. As for Windows Mobile and Palm, they lost 50% of traffic over last six months.

• iPhone generates 33% of worldwide smartphone traffic and 50% of the US traffic. In spite of the fact that RIM mobile devices lost their share in the United States due to rapid growth of iPhone, they got 48% of traffic more over last six months.

• The US Top 5 smartphones are represented by Apple iPhone, BlackBerry Curve, BlackBerry Pearl, Palm Centro и HTC Dream (G1). They generate 77% of traffic.

• Android got 5% of traffic within the US. It is really a very nice figure if we take into account that is just 3 months after launch.

 

Research in Motion

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• Q4 2008 saw several new Blackberry mobile devices including the Bold (AT&T), Flip (T-Mobile), and Storm (Verizon).

• BlackBerry 8300 (Curve) left behind BlackBerry 8100 (Pearl) and is the most popular RIM series with 45% of traffic.

• As for the Verizon network, the Blackberry Storm is mostly used to access the mobile Internet and has generated 38% of all RIM traffic.

 

Symbian and Windows Mobile

February AdMob Mobile Metrics Report  - изображение 3

 

• Symbian and Windows Mobile have rapidly lost their market share to the iPhone and RIM mobile devices.

• The top 10 Symbian smartphones remains the same as it was six months ago. Nokia N70 is still leading with 17% of traffic.

• The top 10 Windows Mobile smartphones includes six HTC mobile devices, such as Touch, Dash (Excalibur), Mogul, Touch Pro, Shadow, and Herald.

Source: ® in cooperation with AdMob

 
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