The phone VEVA S60 – a Chinese answer to Vertu - enjoys deafening popularity in China. Till now, about 100 thousand pieces of this phone which case is covered with gold and 129 Swarovski stones was sold in China.
The most surprising at this phone is not the price - $290 – but the fact, that the manufacturer Qiao Xing has achieved a profitability of 61 % on this project. In other words, the cost of the device with gold and stones is nearby $110.
On the success heights, the company plans to sell 200 thousand more models.
